Bill Danko and Rich Van Ness have worked with each other on various projects over the past 30 years.  One recurring discussion centers on the lessons we hope to pass down to our children and grandchildren, especially given our roles as educators to thousands of students during our teaching careers.

It is clear to us that many young people are clueless about their direction in life.  Yes, they want a career, and yes, they want a good life, but knowing what to do is to many quite a challenge.  Some say they want to be rich, but they really don't know what that means.  In a sense, to paraphrase the Italian Renaissance polymath Leonardo da Vinci, many are like ships on the high seas of life without rudders!  They have tremendous potential but no direction.  This troubles us.  

We hope to inspire and point all people in what we believe is the right direction.  This direction has been tempered by over 40 years of academic and consulting research on what it really means to be rich.  Our approach relies heavily on tried-and-true social science research methods of personal interviews and large-scale structured surveys.  In other words, we have more than our personal opinions to offer.



"Richer than a Millionaire" is an authentic, well researched, and insightful book on creating true wealth and happiness in life. Relevant and packed full of powerful anecdotes, it should serve as a guide for anyone seeking to create a life of freedom, service, and significance." 

Lt. Col. Rob “Waldo” Waldman Author of the New York Times and Wall Street Journal bestseller Never Fly Solo  


Richer Than A Millionaire is a blueprint for all who are looking for true prosperity. It offers a road map for living a rich life of happiness and provides the tools for financial well-being.”

Michael O. Laddin

Senior Vice President

EBSCO Information Services

Richer Than A Millionaire

                           Chapter Titles…

1          Who Wants to Be a Millionaire?

2          How Much Is Enough?

3          Money In and Money Out

4          The Way to Wealth

5          Happiness

6          Things You Can Do to Reach True Prosperity

7          Building a Dynasty

8          Final Thoughts